Software Vendors Boost Revenue from BRIC Markets with Avangate.

Boleto Bancario, a popular local payment method, and Brazilian Portuguese recently introduced

AMSTERDAM, Netherlands -- Avangate, eCommerce and partner management solutions provider for software companies, announced the introduction of additional localization options for Brazil, one of the fastest growing IT markets today and the largest software market in Latin America.

Research shows that more than 70% of customers are more likely to purchase if the shopping cart is displayed in their native language; similarly when their preferred payment method is listed as an option. With the introduction of Boleto Bancario and the localization of the ordering interface in Brazilian Portuguese - significantly different from the European Portuguese -, digital vendors selling via Avangate are better equipped to target the Brazilian market.

"Avangate continues to invest in localization capabilities for the BRIC countries. As a result, software companies can take advantage of the fast-growing markets' enormous potential", said Adriana Iordan, Product Management Officer at Avangate. "These capabilities translate into improved conversion rates and revenue for vendors as well as increased end-customer satisfaction."

Avangate offers one of the broadest portfolio of eCommerce capabilities enabling merchants to manage their global online and offline commerce requirements. It offers localized shopping cart options in numerous countries, with 23 languages and over 27 local payment methods as well as advanced subscription capabilities.

About Boleto Bancario Boleto Bancario is the most preferred payment method in Brazil after credit and debit cards, with a roughly 30% market share of all online payment methods. A risk-free payment method for vendors, Boleto is a credit transfer service that enables customers in Brazil to purchase software online and pay offline at any Brazilian post office, bank branch or through internet banking.

About Avangate Avangate provides electronic software distribution and reseller management solutions assisting software vendors worldwide sell and promote their software online as well as through channel and distribution networks.

Tailored for software sales, the company's offer includes a full-featured, secure eCommerce platform, results-driven web marketing services, an affiliate network and the ARMS reseller management system. Avangate's expertise in the software business can help vendors increase their visibility on the Internet, maximize access to additional selling channels and generate software sales online and offline.

More information can be found on the corporate website, at www.avangate.com, and on the company's blog, at http://blog.avangate.com/