Vic: Cadbury to continue fight for colour purple

AAP General News (Australia)
04-11-2008
Vic: Cadbury to continue fight for colour purple

Chocolate giant Cadbury has lost a court bid to stop rival Darrell Lea using the colour purple.

The Federal Court has dismissed an application by Cadbury Schweppes that the use of
purple by Darrell Lea amounts to misleading and deceptive conduct.

Justice PETER HEEREY says he's not persuaded that Darrell Lea in using purple .. had
passed off its business or products as those of Cadbury .. or had contravened the Trade
Practices Act.

In a long running dispute going back more than five years .. Cadbury had objected to
Darrell Lea's use of various shades of purple in its store signage .. uniforms and product.

But Justice HEEREY says chocolate eaters are discerning enough to tell their Cadbury's
from their Darrell Lea.

AAP RTV wt/pmu/wz/crh

KEYWORD: CADBURY (MELBOURNE)

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